Powdr announced that Chris Gunnarson is president of Woodward, which includes Woodward PA, Woodward Copper in Colorado, Woodward Tahoe, and Woodward West in California. The position was created to unify the Woodward brand.
Before being named president, Gunnarson held positions at Powdr, including senior vice president of Woodward Experiences and general manager of Woodward Park City.
Powdr’s CEO, Justin Sibley, said, “Woodward is an amazing brand with world-class facilities and a focus on safe progression that are a critical ingredient to the future of action sports. I don’t know anyone with a better track record in action sports, snow sports and youth programming than Gunny. He is an invaluable advisor to our leadership team, and I look forward to his vision and counsel going forward as we continue to strive to grow, expand and unify the Woodward brand.”
While at Powdr, Gunnarson played an integral part in the re-brand of Woodward in 2018, the integration of Woodward Mountain Parks into Powdr’s resorts, the development of its master plan, the subsequent launch of Woodward Park City in 2019, and the management of that property during its first year. He also spearheaded the launch of Woodward Peace Park across several Powdr resorts and brought the Peace Park Championships to Woodward Tahoe in 2019 and Mt. Bachelor in 2022.
His career also includes founder and former president of Snow Park Technologies, director of snowboarding at Bear Mountain and Snow Summit, VP of youth market development and action sports for Booth Creek Ski Holdings, and terrain park committee chairman for the National Ski Areas Association. He was also a professional snowboarder.
