Powder Valley Outdoors has appointed Willie Vernon as its new vice president of marketing. With a career spanning the firearms and outdoor industries, Vernon brings a wealth of experience and a dynamic vision to the company.
CEO Bill Clinton expressed his enthusiasm for Vernon’s addition to the company, saying, “We are thrilled to welcome Willie to Powder Valley Outdoors. Her extensive industry experience, innovative approach and deep passion for the outdoor community make her the perfect leader to guide our marketing efforts. I have no doubt that she will make a significant impact and help propel Powder Valley Outdoors to even greater heights.”
Vernon previously worked for SilencerCo, Vista Outdoor, Bote, and Christensen Arms, where “she established a reputation for innovation and impactful marketing strategies.”
“Joining Powder Valley Outdoors is a true honor,” said Vernon. “This is a brand with a storied legacy and an unyielding dedication to exceeding customer expectations at every turn, an ethos which strongly resonates with me. I am fully committed to this industry and to serving its loyal and enthusiastic customers, and I look forward to introducing Powder Valley Outdoors to an even broader audience. Together, we will continue to inspire and support outdoor enthusiasts in their pursuit of adventure.”
Image courtesy Powder Valley Outdoors
