Polartec has featured the designers and developers of select 2014 Polartec Apex Award-winning products in a new video series and social media campaign. Each year, Polartec recognizes the finest Polartec-based products via the Polartec Apex Awards and these videos tell the stories of these products as many of them are becoming available to consumers.
Over 100 apparel and accessory brands from around the world submitted their most innovative products for the 2014 Polartec Apex Awards, and the winners were selected based on style, function, workmanship, and overall design with the most innovative and appropriate uses of Polartec fabrics.
The 2014 Polartec Apex Award Designer Video Series begins with videos featuring Polartec partner brands Sugoi, Bomber Gear, and rh+, and will continue with videos featuring Strafe, Kjus, Mountain Force, and Athleta on Polartec’s Vimeo channel.
The Polartec Apex Award is all about recognizing excellence in innovation, function and design, and encouraging this type of collaboration with our team,” says Allon Cohne, Polartec global marketing director. “These videos highlight the designers and developers we collaborate with to continually expand the limits of what fabric can do, and the videos tell those stories in their words.”
