Polartec, a provider of innovative textile solutions, launched MtnLogic, an apparel brand built in collaboration with world class alpine climbers and guides.
As a textile solutions provider and development partner, Polartec worked with Peter Whittaker and the guides at RMI Expeditions to create the brand based on “an intimate understanding of how gear needs to function in the field,” according to a company representative.
“The partnership with Polartec is a natural one,” said Peter Whittaker, MtnLogic founder. “To build the best workwear, we needed the best materials. The innovation and engineering from Polartec aligns with our solutions-based approach.”
“What sets this process apart is the combination of best-in-class fabrics from Polartec and a design process where need dictates product,” said Gary Smith, Polartec CEO. “MtnLogic was developed by guides to first solve their apparel problems, with commercial considerations secondary. It shows how a product-first approach with Polartec can enable the most authentic product creation.”
The MtnLogic collection of 19 styles will be unveiled in the Polartec booth at the 2017 Outdoor Retailer Winter Show. The collection will be available to consumers April 15, 2017 on MtnLogic.com as well as at Whittaker Mountaineering at the base of Mt. Rainier.
Photo courtesy MtnLogic
