Polartec announced the return of the iconic PolarFleece brand.
When it was invented in 1981, PolarFleece set the premium standard for lightweight warmth and comfort, and became a fashion icon that forever changed what we wear when we go outside. The invention has been copied since, “but imitations have never matched the soft hand, quality knit, and sheer versatility of genuine PolarFleece, which is warmer, lighter, and far more durable,” according to Polartec.
That’s why Polartec is bringing back the PolarFleece brand starting with the PolarFleece Pullover, an homage to the original article of 1981. The PolarFleece Pullover represents a modern update constructed from a combination of Polartec Classic 200 Series Fleece and Polartec Power Stretch, with Polartec Hardface reinforcement in the collar, pocket, waist and cuffs. Each garment can be customized, is 100-percent recycled and is made in the U.S.
Custom PolarFleece Pullovers will be available for purchase at the 2017 Outdoor Retailer Winter Show January 10-12 in Salt Lake City, UT, made to order and sewn in the Polartec booth while supplies last. All proceeds from sales at Outdoor Retailer will be donated to Big City Mountaineers, a non-profit mentorship program helping urban youth explore nature.
“Polartec fleece is the product that started it all, and is still the premium standard,” says Gary Smith, Polartec CEO. “Re-launching the PolarFleece brand is an opportunity for us to bring consumers a customized full garment that is 100 percent made in America.”