Polar, maker of wearable sports and fitness technology and the leader in heart rate monitoring, inked a partnership with Mirinda Carfrae, Australian professional athlete and Ironman Triathlon world champion. Polar’s endorsement of Carfrae was a move to reinforce the fitness tracking company’s commitment to endurance athletes.
“Polar is a brand built on endurance sports and one that provides me with the reliable data, feedback and coaching I need,” said Carfrae. “With those elements at the core of my training, I’m confident Polar is the right partner to help me elevate my performance and help me reach my goals.”
Carfrae achieved podium positions in six of the seven Ironman World Championships in which she’s competed. She’s won gold in 2010, 2013 and 2014, silver in 2009 and 2011 and bronze in 2012. She also holds the Ironman World Championship course record, finishing the race in 8:52:14.
“Polar has always been well-known for heart rate training, but for pro athletes like Rinny (Carfrae’s nickname) competing across sports, it’s about so much more than heart rate,” said Stan Brajer, SVP, U.S. sales and marketing. “Our products excel at dynamic, varied training in running, cycling and swimming. It’s important to pay attention to small details and performance data, which we provide in our training programs and products.”
Photo courtesy Polar
