Point6  has become the newest member of The Conservation Alliance, an association of outdoor companies that has raised millions to conserve North America’s wild places.

Based in Steamboat, CO, Point6 is an independently-owned designer and manufacturer of performance merino wool socks with strong ties to the outdoor industry and environmental stewardship.
As a member of The Conservation Alliance, Point6 will help support the Alliance’s mission to engage outdoor industry businesses to fund and partner with environmental organizations working to protect North America’s last wild places.
“Point6 shares our commitment to protecting wild places,” said John Sterling, Conservation Alliance Executive Director. “We look forward to working with Point6 to support key conservation initiatives throughout North America.”
“It’s an honor and a privilege to join The Conservation Alliance in its mission to protect wild places,” said Peter Duke, CEO and founder or Point6. “As a company, we work to follow a triple-bottom line business model that equally values people, places and sustainable business practices, and joining the Alliance is an extension of that commitment.”
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America.
Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.
Since its inception in 1989, the Alliance has contributed nearly $11.3 million to grassroots conservation groups. Alliance funding has helped save more than 29 million acres of wildlands; protect 2,700 miles of rivers; stop or remove 25 dams; designate five marine reserves; and purchase nine climbing areas.