Point6 has appointed outdoor and ski industry sales rep veteran Jeff Ludwigson to their sales team.

Ludwigson is based in Minnesota, and has extensive experience working in the outdoor and ski industries. Ludwigson reps other technical, quality-oriented products and brands including Volkl skis, Marker ski bindings and skiwear, and Athalon luggage.

Ludwigson will represent the Point6 brand throughout the North Central territory, including the states of Iowa, Wisconsin, Michigan, Minnesota, Illinois, North and South Dakota, Missouri, and Kansas.

“We are thrilled to have Jeff join our sales team,” said Bill Post, president of Point6. “As the Point6 brand continues to gain momentum in the outdoor market, it is vital to align with a seasoned professional like Jeff. His wide breadth of experience will further our growth and sales goals in this important territory.”

“I am excited to be part of the Point6 team,” Ludwigson said. “I see Point6 as the new great technical sock line with great profit potential for the dealer.”