POC, the maker of snow and cycling helmets, goggles, armor, sunglasses and apparel, promoted Oliver Coxhead, UK and interim Scandinavian country manager, to the head of sales for the EMEA.
Coxhead’s new role will focus on strengthening POC’s retail presence and brand while enhancing its sales structure to mirror POC’s retail position.
Kolja Plegt, chief commercial officer at POC, said, “Ever since POC started, we have been overwhelmed with how cycling and snow sports enthusiasts have embraced POC and our mission to improve safety. Our objective in updating our organization now is to reinforce our sales structure in Europe, to be even closer to our customers, and to build on our strong cycling and snow outlook for the future.”
Coxhead said, “Our positive position in the market is largely down to the tireless efforts from all our teams, to constantly improve all aspects of the business. These changes will enhance and build on all the great work already done and keep investing in POC’s growth. It’s an exciting opportunity, especially to strengthen the support to all our retail partners with the tools and products they need.”
Day-to-day operations in the UK and Scandinavia will continue to be led by Coxhead.
