Plano Synergy Outdoors, which manufactures hunting, fishing and other products for outdoor sportsmen, has acquired the bird hunting brands Zink Calls and Avian-X as well as 24/7 Productions.
Zink Calls and Avian-X are leaders in the premium waterfowl call, turkey call, frame blind and hunting decoy categories. With field-proven products, the long-term mission of Zink Calls and Avian-X is to promote waterfowl and turkey hunting to the consumer in a traditional, ethical, responsible, and enjoyable manner.
The acquisition of Zink Calls and Avian-X, along with its existing brands, enhances Plano Synergy's ability to provide retailers with a one-stop shop for all waterfowl-hunting accessory and product needs.
“The brands are a natural fit for the growth of Plano Synergy,” said Tom Hurt, President & CEO at Plano Synergy. “They represent best-of-class in innovation and quality-driven products that consumers and retailers demand, while at the same time complementing our existing position within the category. The addition of Zink Calls and Avian-X helps to further our position as the nation's premier hunting and fishing outdoor products company.”
“Plano Synergy's pattern of purchasing and further developing major brands within the industry aligns with our long-term strategic growth objectives. It will be our focus to keep the brands true to their core, while taking them to the next level,” says Fred Zink, President. “Further, and very important to us when considering a sale, is the desire of Plano Synergy to keep the operation intact and maintain the team that has been responsible for building and maintaining the Zink Calls and Avian-X personalities. We are all very excited about this new partnership, and look forward to a limitless future together.”
Plano Synergy plans to maintain the operational presence in Port Clinton, OH, the current home of Zink Calls and Avian-X. The sales team and management executives will continue to manage key aspects of the company under the Plano Synergy platform. Plano Synergy will relocate basic back office and related activities to their Dallas, TX operations hub.
Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of tackle boxes, equipment protection cases, crossbows, archery bows, game cameras, tree stands, ground blinds, food plot seeds, attractants, hunting packs, game calls, game feeders, metal detectors, and rangefinders for outdoor enthusiasts. For more than a half-century, Plano Synergy brands and products have inspired people to engage in outdoor pursuits throughout the world.
