Planet Fitness Inc. announced its sponsorship of the new physical competition series, Million Dollar Mile, as The Official Workout Partner.
The series premieres March 27 at 9:00 p.m. EST on CBS. The show comes from the executive producers of Big Brother and SpringHill Entertainment along with Lee Metzger serving as executive producer and showrunner. Former NFL quarterback and Heisman Trophy winner Tim Tebow hosts with Matt “Money” Smith and ESPN reporter Maria Taylor acting as show commentators.
Million Dollar Mile is a 10-episode high-stakes competition series where contestants have the chance to win $1 million every time they run the Million Dollar Mile.
Contestants are given a two-minute head start to tackle a significantly challenging course. A group of 10 elite athletes – known as Defenders – will aim to prevent them from finishing the course. Before the challenge begins, contestants will prepare both mentally and physically, in the Planet Fitness Warm Up Room. It will feature the brand’s cardio and strength equipment.
“At Planet Fitness, we encourage our members inside and outside of our clubs to achieve their goals, whether big or small, and we’re here to cheer them on along their journeys,” said Roger Chacko, chief commercial officer at Planet Fitness. “We’re thrilled to be a part of Million Dollar Mile and help everyday people step out of their comfort zones and support them on their quest for victory and potentially $1,000,000.”
“This is a great opportunity to integrate a popular and relevant brand like Planet Fitness into Million Dollar Mile, one of CBS’ most exciting alternative series this year,” said Linda Rene, executive vice president, CBS Primetime Sales and Innovation. “This partnership is another valuable example of the unique and collaborative advertising solutions we can develop with our brand clients to meet and exceed their marketing objectives.”