Planet Fitness will donate 100 percent of new member enrollment fees from November 9-16 to Boys & Girls Clubs of America and Stomp Out Bullying to benefit its philanthropic initiative, The Judgement Free Generation.
Each $10 donation will support the initiative’s mission of combatting the judgement and bullying faced by teens through the funding of programming, training and resources.
Chris Rondeau, Planet Fitness’ CEO, said, “Through the collective work with our two non-profit partners Boys & Girls Clubs of America and Stomp Out Bullying, we have the opportunity to positively impact so many of our nation’s kids and teens.”
Planet Fitness launched The Judgement Free Generation in March 2016 with an initial $1.3 million commitment to Boys & Girls Clubs of America and Stomp Out Bullying. Anti-bullying tools and resources have been made available to the more than 4,000 Boys & Girls Clubs across the country, and trainings have been held for Boys & Girls Clubs’ staff to create positive environments for kids.
“Our young people face many barriers to leading a life of positive health and wellness, including social challenges like bullying,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “Our partnership with Planet Fitness, and the creation of Judgement Free Zones in select Clubs around the country provide critical resources, putting our kids and teens on the path to a great future.”
