Planet Fitness, Inc. hired Edward Hymes as president and chief operating officer, reporting to CEO Chris Rondeau.
Hymes joins the company in January 2023, responsible for driving the business and strategic growth and is accountable for all business segments, including U.S. and international franchise operations and development, equipment sales, corporate stores, technology, and legal functions.
“Edward is a seasoned executive with over 30 years of experience, including identifying, developing and operating domestic and international retail and e-commerce businesses for global companies,” said Rondeau. “We believe his skillset and franchise leadership will be instrumental in helping to strategically accelerate our business growth through existing and new channels, and we are thrilled to welcome him to our executive team.”
Most recently, Hymes was president and CEO of Jiffy Lube Int., a wholly-owned, indirect subsidiary of Shell Oil Co. with 2,040 U.S. franchises, 160 licensees in Canada and over $2 billion in revenue. Hymes began working at Shell in 2001, holding various strategy, business development, project management, and deal delivery roles. Before that, he worked on Shell’s global downstream acquisitions and divestments leadership team responsible for transaction delivery across North and South America.
Before Shell, Hymes was the director and general manager for Kozmo, an online retailer responsible for new market development and operations. He started his career at Kmart Corp. with over 15 years in various operational roles of increasing responsibility.
