Planet Fitness Inc. announced that Sherrill Kaplan had been appointed chief digital officer. Kaplan joins the brand this month leading the company’s digital vision and strategy, including the evolution of its mobile app, with a focus on consumer engagement, loyalty and a differentiated omnichannel experience.

Kaplan reports directly to Chris Rondeau, CEO, Planet Fitness.

“Sherrill has a strong track record of leading digital acceleration efforts and enhancing consumer experiences for well-known consumer brands across various industries,” said Rondeau. “This appointment and newly created leadership role demonstrates our continued commitment to digital innovation and is a key part of our bricks with clicks growth strategy.”

Most recently, Kaplan served as global marketing operations advisor for Advent International. Previously, she served as head of marketing and sales for Zipcar where she was a member of its executive leadership team responsible for demand and revenue generation and all marketing functions. Before that, she served as the vice president of digital marketing & innovation at Dunkin’ Brands where she was responsible for developing and marketing its digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc.

Photo courtesy Sherrill Kaplan