Italian bike brand Pinarello opened a flagship store in downtown Zurich following the conclusion of the UCI Road World Championships, the annual bike racing event organized by the Union Cycliste Internationale, held this year from September 21-29.
Bottega di Pinarello, at Bärengasse 10, is a kilometer from the Sechseläutenplatz, where each UCI Road World Championships race finishes.
The store offers Pinarello’s full range of products.
Pinarello President Fausto Pinarello said: “We are thrilled to have launched our newest flagship store in Zurich, which has a passionate and longstanding appreciation of cycling. With the UCI Road World Championships having just taken place in the city, this felt like the perfect time to open our doors, and we look forward to showcasing our beautiful bikes and products to cycling aficionados from around the globe.”
Image courtesy Pinarello
