Pinarello has hired Roberto Sadowsky as Chief Executive Officer at the U.S. operation of the premium bicycles, accessories and apparel brand.

Sadowsky, a native Italian, is an experienced leader who has served in senior roles at numerous international companies and has spent the last 10 years in the U.S. as the EVP of a leading global motorcycle apparel company. As CEO, Sadowsky will focus on continuing to increase Pinarello’s presence and standing in the U.S. market.

“The U.S. is a key market with unlimited potential for strong brands such as a Pinarello, with its mix of Italian style and high-end technology,” said Fausto Pinarello, president of Pinarello. “Roberto’s significant experience in the American market combined with his strong commercial know-how from his international roles will help propel the company’s continued growth.”

“I’m beyond excited to be joining such an iconic brand as Pinarello with such an unparalleled record of success,” said Sadowsky. “Our products are on the forefront in terms of R&D and design, and I am looking forward to further growing our brand through outstanding customer service and exceptional new products. Despite the current economic uncertainty stemming from the coronavirus pandemic, the bicycle industry has exhibited resiliency, as dealerships are extremely busy selling and servicing bikes while many more consumers are showing an interest in riding. I believe that this difficult situation will attract more people to the sport and bring new prosperity to the bicycling industry.”

Photos courtesy Pinarello