PickUp USA Fitness opened its latest club in the Denver market featuring multiple basketball courts and a full fitness room. Founded in California in 2012, PickUp USA is the largest basketball gym chain in the U.S.
PickUp USA’s clubs cater to youth and adult basketball players. The company was initially known for the way that adults play pickup basketball. Games at the clubs have referees, scorekeeping and a proprietary queuing system called the Casey Queue. The company expanded into youth basketball and is known for youth basketball development.
PickUp USA’s footprint is primarily comprised of franchised locations that are owned and operated by local franchisees. The Denver site is a corporate-operated club. Malcolm Irving, PickUp USA’s franchise finance manager, relocated from the company’s headquarters in California to oversee the Denver gym.
“We believe this location will be one of the top performers in our system,” said Irving about the Denver club. “Denver is a prime market, and the response during our initial marketing push has exceeded our already high expectations.”
The club started pre-sales this week and expects to soft open later this Summer.
“We are focused on growing the brand, no doubt,” said PickUp USA’s VP of Franchise Development, Gary Mazakian. “But we want to do it right. We want a system full of clubs generating strong economic returns for the franchise owners. We do this by being very selective in our franchisee vetting process and only partnering with individuals and groups that we believe are going to deliver on our standards of a world-class guest experience.”
Mazakian said the company forecasts opening one-to-two units per month through the end of 2023.
