Phoenix Footwear Group Inc., the parent of Trotters and SoftWalk, announced the expansion of its brand portfolio with the addition of Bueno.
Founded in 1950 in Istanbul, Turkey, Bueno is one of Europe’s leading women’s brands. Distributed in over 30 countries including Italy, Germany, France, Australia and Canada, Phoenix has exclusive rights to market and sell the brand in the United States.
Known for style and comfort, Bueno’s supple leathers and signature color palette offer consumers attainable fashion footwear. James Riedman, Phoenix Footwear’s CEO, commented, “Bueno is a natural fit with our existing brand portfolio. In addition to expanding our consumer demographic and retailer base, Bueno’s European sizing business model is a logical complement to our size and width business.”
With the first deliveries planned for late Holiday 2017, Phoenix will be introducing the Spring 2018 line over the upcoming months. Interested retailers can see the product at industry shows including: FN Platform, Atlanta Shoe Market, TRU Show, Northwest Market, BSTA and other regional shows.
