Phiten, the maker of the titanium necklace and metal-infused wellness products, announced its endorsement deal with Los Angeles Clippers shooting guard Eric Gordon. Gordon joins fellow NBA star Carmelo Anthony as an official Phiten athlete.
A former star athlete for Indiana University, he was drafted by the Clippers in the 2008 NBA Draft Lottery. Gordon was a pivotal member of the USA Basketball Team that won the gold medal at the 2010 FIBA World Championships, and he finished the 2010-2011 NBA season as the Clippers' second leading scorer with an average of 22.3 points per game. Gordon is accompanied by an array of other notable Phiten Athletes from the MLB, NFL, NHL, PGA Tour and more. Gordon is often seen wearing the LA Clipper's NBA Titanium Bracelet during game play.
“I love wearing my favorite Phiten products,” said Gordon. “I'm really happy that I'm starting this season as an official Phiten brand ambassador, and I'm also excited to be working on some custom designs for a signature product.”
“We're thrilled Eric has signed on as one of our endorsers,” said Joe Furuhata, public relations and marketing manager of Phiten USA. “His support and enthusiasm has been instrumental in helping us expand our NBA presence.”
Headquartered in Torrance, CA, Phiten shops are located in Seattle, Torrance and Honolulu. Phiten products are available at retailers across the nation, particularly sporting goods.
Other athletes on Phiten's roster include World Championship medal winner and world-class distance runner Kara Goucher; Christopher John 'C.J.' Wilson, the starting pitcher for the Texas Rangers; and Felix Hernandez, starting pitcher for the Seattle Mariners.
