PHIT America Adds Board Member

PHIT America added Rita Mort, founding partner at Core Sports & Entertainment and Game Changers Worldwide, to its board.

PHIT America, a non-profit organization established in 2013, provides physical activity programs and helps kids afford to play sports.  

“The moment I met Rita, I knew I wanted her on our Board,” said Jim Baugh, founder, PHIT America. “She has the knowledge and contacts we need. To impact millions of kids, we need to have people leading PHIT America that understand the ‘not-for-profit’ world. With Rita’s passion for kids’ fitness and health, she is an ideal PHIT America Board member to help accomplish our mission. Before founding Core Sports & Entertainment, Rita worked for global professional services firm EY for 13 years, most recently as the Americas Director of Community Engagement.”

“I heard about PHIT America from fellow Board Member Mike Lettieri. We both agreed PHIT America has a fabulous mission and approach to help improve kids’ physical and mental health,” said Mort. “PHIT America goes to the ‘roots’ of physical activity to ensure more kids are active, fit and healthy. Ninety percent of USA kids are not active to CDC physical activity standards. In a study by UNICEF, U.S. kids are ranked last in physical health. PHIT America’s programs are impactful, and I aim to secure more support from companies and celebrities to help expand PHIT America school programs throughout the U.S.”