PGA Tour Superstore announced that Dick Sullivan, currently president and chief executive officer for PGA Tour Superstore, has been named executive chairman and CEO while Jill Spiegel, now PGATSS chief merchandising officer, has been promoted to president.
PGA Tour Superstore operates 54 stores in 21 states with plans to expand its retail footprint. The company reported record sales growth in fiscal 2021 and continued gaining market share in 2022.
“Dick, Jill and the team have taken a business in distress when we acquired it in 2010 and turned it into the leading golf specialty retailer in the world today,” said PGA Tour Superstores Owner and Chairman Arthur M. Blank. “Dick has been a trusted friend, exceptional leader and champion of the core values of our businesses for over 30 years, and I could not be prouder of what he and the entire PGATSS leadership team and our associates nationwide have done in driving exceptional financial results and creating a customer experience that is unmatched in golf. His vision and leadership will continue to drive our growth, and I’m very pleased we have someone in Jill who is ready to lead critical daily operations of the business.”
Sullivan’s work with Blank’s businesses dates to the growth of The Home Depot in the 1990s, where Sullivan held senior roles as the home improvement retailer’s chief marketing officer. When Blank bought the NFL’s Atlanta Falcons in 2002, he tapped Sullivan to lead marketing for the team.
In 2010, Blank purchased the ten-store PGA Tour Superstore, and Sullivan moved from the Falcons to become CEO and was instrumental in making the business among the largest licensing partners of the PGA Tour, setting the stage for sales growth of more than 500 percent during his tenure as CEO.
Spiegel joined PGA Tour Superstore in 2011 as vice president of merchandising, soft goods. Her most recent role has been senior vice president and chief merchandising officer. A 37-year veteran in the retail industry, before joining PGA Tour Superstore, Spiegel held merchandising roles at Belk Department store as divisional merchandise coordinator and at Macy’s as vice president, divisional merchandise manager and vice president of planning.