PGA TOUR Superstore, based in Atlanta, has announced a $10,000 grant to The First Tee of East Lake to deliver educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

PGA TOUR Superstore presented the award on September 18 at the TOUR Championship by Coca-Cola, the final tournament in the PGA TOUR FedEx Cup Playoffs. PGA TOUR Superstore associates will present the grant check at an afternoon event attended by students of The First Tee of East Lake.

Today is Belk Community day at the tournament, which includes The First Tee Youth Clinic at 4 p.m.
“The First Tee transforms the lives of thousands of young people through character education and the Nine Core Values,” said PGA TOUR Superstore President and CEO Dick Sullivan. “Our customers and associates are excited to join with The First Tee of Metropolitan New York to expand opportunities for young people.”

The First Tee of East Lake conducts programs after-school, weekends and through the summer for more than 650 young people annually.

PGA TOUR Superstore has 16 retail locations. The superstores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons. Blank became a Trustee of The First Tee in January 2012, committing $1 million to the youth development organization.

In partnership with The Arthur M. Blank Family Foundation, PGA TOUR Superstore associates support The First Tee chapters reaching young people in East Palo Alto, Atlanta, Chicago, Paramus, Dallas, Delray Beach, Denver, Myrtle Beach, Naples and Phoenix. PGA TOUR Superstore has announced that it will open two new California stores later this year, in Irvine and Palm Desert.

In addition to grants, PGA TOUR Superstore provides young people with access to state-of-the-art teaching, club fitting and training.

The First Tee of East Lake is one of more than 200 youth-development chapters of The First Tee. To achieve the mission, The First Tee of East Lake conducts year-round programs for more than 650 young people annually.

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, GA. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them.