Technogym announced a multi-year partnership to become the Official Training Equipment Supplier of the PGA of America.
As part of the partnership, fitness centers at the new Home of the PGA and the PGA Frisco Coaching Center in Frisco, TX will be outfitted with Technogym equipment, while PGA will act as a Wellness Ambassador and promote the Technogym brand and products to its 28,000 PGA professionals and network of golf enthusiasts.
Additional elements of the partnership include digital content from both partners and to highlight Technogym’s Golf Performance platform, it will provide content and educational experts for seminars and speaking venues for its members.
“Technogym has been training champions for the past 30 years, including our legacy as the official equipment supplier to the past eight Olympic Games,” said Marco Zambianchi, president, Technogym North America. “We are very proud to have been chosen by the PGA of America as the Official Equipment Supplier. This partnership represents a strong validation of our ongoing investment in R&D for our products, innovation and quality standards.”
“In partnering with Technogym, the PGA of America’s new headquarters and PGA Frisco Coaching Center will feature state-of-the-art training equipment that will benefit golfers on their golf journey, and we have a trusted partner whose technology and quality our membership can count on to help their students,” said PGA of America CEO Seth Waugh. “As performance training has become a larger part of golf coaching, this was a perfect opportunity for this kind of collaboration.”