The USGA and Peter Millar signed a partnership agreement designating Peter Millar the Official Outfitter of the USGA and supporting partner of the U.S. Open Championship. Peter Millar hired industry veteran Patrick Kiely as vice president, Strategic Partnerships & Corporate Sales, to support the partnership and oversee the day-to-day operations with the USGA team.
The golf apparel maker will collaborate with the USGA on its retail and merchandise offerings, including outfitting the USA teams for the Walker Cup and Curtis Cup Matches and the World Amateur Team Championships, providing uniforms for USGA executive committee, staff, committee members, and U.S. Open volunteers.
New USGA and U.S. Open product offerings will be created per the partnership, along with select styles from California-based G/Fore, which Peter Millar acquired in 2018.
“We’re energized by this partnership and excited to take this step forward,” said USGA CEO Mike Whan. “Peter Millar was our first choice not only because their apparel is already popular among our employees and our fans but also because they feature the service and innovative designs that make this collaboration a win for all of us.”
“Peter Millar has been a proud long-standing collaborator with the USGA,” said Scott Mahoney, chairman and CEO. “As one of the custodians of the game, the USGA has always occupied a very special place in the landscape of golf. All of us at Peter Millar are thrilled to expand our relationship with the USGA and deliver innovative new products that continue to help the USGA move the game forward and welcome new participants.”
Photo courtesy Peter Millar