Johnnie-O, the LA-based apparel brand that markets prep lifestyle and performance apparel, appointed Chris Knott, founder of Peter Millar, as chief merchandising officer. Knott joins Johnnie-O with more than 30 years of industry experience in retail, sportswear and golf apparel.

Knott’s top priorities as chief merchandising officer will be to advance Johnnie-O’s performance apparel category, elevate product quality and fit, enhance the brand positioning and retail experience and accelerate sales.

Knott retired in 2015 to spend more time with his family. However, he said about joining Johnnie-O, “I already live the Johnnie-O lifestyle. The brand is great and I’m here to help make it better.”

Knott believes Johnnie-O is perfectly positioned to carefully supercharge its growth and deliver premium designs, spanning categories like active wear and relaxed tailored clothing. More importantly, Knott is confident that fit and quality can be enhanced to achieve luxury performance without sacrificing market price.

Photo courtesy Johnnie-O, John O’Donnell and Chris Knott in LA