Perry Ellis International, Inc. announced that it has signed a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the company's brands at Dolphins games. The agreement will drive sales for Perry Ellis International at retail stores through use of Dolphins team and stadium logos, in-store displays and merchandising, and player and cheerleader appearances.
Beginning with the start of the Miami Dolphins regular season, the Cubavera logo will appear on one backlit panel permanent sign for all stadium events, including Miami Dolphins, Florida Marlins, FedEx Orange Bowl, and Monster Truck Jam events with a combined 2.5 million attendees each year. The sign is placed for optimal television camera view, and will be displayed for the Super Bowl in 2007. For all home games, PEI will also receive a jumbotron feature entitled, “What's in Dolphins Style.”
The agreement gives Perry Ellis International the rights to place the Dolphins Stadium logo on PEI merchandise and stadium employee uniforms. The company can also use the Dolphins and stadium logos on point-of-purchase materials for retail promotions. Perry Ellis International also has the right to promote the company as an exclusive apparel supplier of Dolphins Stadium and as an official sponsor of the Miami Dolphins and Dolphins Stadium.
Perry Ellis International Vice-Chairman, President, and COO Oscar Feldenkreis commented: “We are excited about the opportunity to promote our brands to local fans as well as a national television audience. Our connection to the Dolphins will also enhance our grassroots marketing efforts. Events that include appearances by current and former Miami Dolphins players and cheerleaders at retail locations will drive store traffic and brand sales.”
“A smartly dressed fan is a passionate fan, and that's especially true of any Dol-fan who wears Perry Ellis apparel,” said Joe Bailey, chief executive officer of Dolphins Enterprises. “In their 40-year history, the Dolphins have established a standard of excellence throughout the NFL, and Perry Ellis has done the same in the fashion world. We welcome Perry Ellis as an official sponsor of the Miami Dolphins and Dolphins Stadium. This is a unique melding of two visible industry leaders, and we're looking forward to developing and expanding our relationship with the Perry Ellis International family of brands.”
