Perry Ellis International Inc. entered into two license agreements with BBC International LLC for the design, production and distribution of an Original Penguin by Munsingwear men’s, boys and layette footwear.
The product will be available in the United States and Canada, as well as Mexico and South and Central America. The line is planned to launch at retail at department and specialty stores for spring 2017.
“We are excited to welcome BBC International to the Original Penguin family. BBC International is a leading manufacturer of footwear, making the partnership an ideal collaboration. Working with BBC International will not only leverage the equity of this powerful brand but also continue our strategic initiative to expand our global reach,” stated George Feldenkreis, executive chairman of Perry Ellis International.
“We are proud to join forces with Perry Ellis International as we take on the Original Penguin Footwear license for the U.S. and Latin America. They are true professionals and we could not be more excited to partner with them on this brand. The Original Penguin brand will be a perfect complement to our men’s portfolio,” remarked Adam Silverstein, president of the men’s footwear division at BBC International.
