Perry Ellis International, Inc. has entered into a license agreement with JAG Licensing LLC to manufacture and distribute JAG men's and women's swimwear and cover-ups in the United States, Canada and Mexico. The agreement runs through June 2011.
“We are pleased to be selected as the new JAG® licensee,” said Perry Ellis International Chairman and CEO George Feldenkreis. “We plan to leverage our strong distribution with Jantzen®, Perry Ellis®, Original Penguin® and Nike® Swim so that JAG® can reach its full potential. Our growing portfolio of compelling swim brands also helps strengthen our relationships with our retail partners.”
Perry Ellis International Action Sports Brands and Swimwear President Seth Ellison remarked: “The contemporary women's swim consumer has developed a strong affinity for the JAG® label over the last several years. I am pleased to report that we have hired the talented and experienced group responsible for the brand's successful sales and product creation. The combination of their talent and passion for swim product with Perry Ellis International's vast sourcing, supply chain, planning, and logistics resources creates a powerful synergy for the brand.”
Robert Silver, on behalf of JAG Licensing, stated: “We are very pleased that Perry Ellis International, with its exceptionally strong presence in the women's swimwear market, has committed to expanding and enhancing the JAG® brand. We believe that this already dynamic brand will benefit significantly from Perry Ellis International's creative and marketing resources.”
Perry Ellis International will launch the product for Cruise and Spring 2007 into better department and specialty stores.
