Perry Ellis International entered into a licensing agreement with TV Mania GMBH and Must International Trading, PTE, Ltd. to design, manufacture and distribute casual, snow and surf apparel for men, women, and children under the Gotcha brand. Perry Ellis directly operates the brand in the U.S.
George Feldenkreis, chairman and CEO of Perry Ellis International, said: “We are very excited about this agreement with TV Mania and Must International Trading. Their knowledge of both the European market and the surf lifestyle make them the ideal partner to re-launch Gotcha in Europe. We look forward to an outstanding partnership.”
The line will be available throughout the European Union, as well as in Switzerland, Turkey and Norway. The product will be sold at various European department stores and specialized apparel chains, beginning with the Spring '09 collection.
“In light of the recent changes we have made in our European operations, and after carefully considering our options, we have decided to proceed with this agreement, as it strengthens the Gotcha brand, while maximizing our financial prospects,” Feldenkreis concluded.