It appears that Perry Ellis International will continue its contract with Nike, Inc, a deal that keeps the company producing Nike branded men’s, women’s and children’s swimwear, performance and casual swimwear products, select apparel and swim equipment. The deal is limited to product within Nike’s North America region, as PERY will produce, manufacture and distribute for Nike Swim through 2014.
Oscar Feldenkreis, president and CEO of Perry Ellis International related optimistic views when he addressed the deal. “We are extremely pleased to announce today the extension of our agreement and partnership with Nike. This extension provides us with a platform for long-term growth with one of the world’s most recognized brands and helps to further strengthen our relationships with retail partners,” commented Feldenkreis. “We will continue to leverage our expertise and strong distribution with our other swim brands to ensure that Nike Swim reaches it full potential.”
PERY currently distributes Nike Swim product into over 4,000 domestic points of retail distribution. Accordingly, the company plans to maintain distribution through its current account base of sporting goods stores.
