Perry Ellis International Inc. continues its global expansion by entering into distribution agreements for three of its top brands in Europe and Australia.
Core Distribution will concentrate on the distribution of the emerging Original Penguin(R) line throughout all of Europe. “Men's clothing will be the key focus for the brand in the first season, as distribution is targeted at the image retailers in the influential areas,” explained Frank Duffy, president of Core Distribution. “Over the first two years, we plan to sell the brand through 250 accounts in Europe. We will target key retailers in the U.K., Italy, Scandinavia, Benelux, France and Germany.” Core Distribution will launch Original Penguin(R) in spring 2004.
A new agreement has been signed with Bunker Boy, based in the U.K., to distribute Grand Slam(R) products throughout the U.K. and Europe, making the products readily available to European golf enthusiasts.
In Australia, Axis(R) Sportswear will be sold for the first time through a new licensing agreement with N. Kling, a respected Australian firm. Distribution at retail of this highly sought-after sportswear line will begin with the Spring 2004 season.
