Perry Ellis International, Inc. announced the appointment of Keva Silversmith as Director of Corporate Marketing and Investor Relations, effective immediately.

Mr. Silversmith will be responsible for outlining the company’s position on labor relations, internal communications, and website management. Mr. Silversmith will report directly to George Feldenkreis, Chairman and Chief Executive Officer.

Mr. Silversmith had been the Director of Communications and Development for the Florida Hillel Council since January 2000. In that position, he supervised the public relations and fundraising efforts of Florida’s seven independent foundations. Mr. Silversmith is a graduate of the University of Virginia School of Law and a member of the Florida Bar. He holds an M.A. in Speech Communication from Emerson College, and a B.A. from the University of Michigan.