Perry Ellis International, Inc. has completed the purchase of the worldwide intellectual property rights of the Ben Hogan family of brands from Callaway Golf Co. The company will also assume all license arrangements, including South Korea & Japan, for apparel and accessories under the Ben Hogan brand name.
Ben Hogan (1912 1997) “The Hawk” is one of the legendary giants of golf history with over 69 PGA Tour victories and 9 major championships. Following his most successful season, Hogan started his golf club company in the fall of 1953 in Fort Worth, TX. Today, the brand name remains renowned among players and fans around the world and still stands for the superior quality he demanded throughout his career.
“We are extremely pleased with the addition of the Ben Hogan brand to our current golf portfolio as it reinforces our strategic focus on our core competency in golf lifestyle apparel. We are working to launch the Ben Hogan brand, within major retailers looking to capitalize on the white space on their floors and in the marketplace,” commented Oscar Feldenkreis, president and chief operating officer of Perry Ellis International.
Other golf brands owned or licensed by Perry Ellis include Grand Slam, Callaway,
TOP-FLITE, PGA TOUR and Champions Tour.
