Performance Bicycle seems to be leading the way for bicycle companies in conservation efforts. In an industry where environmentalism is usually inextricably linked to preserving access, Performance has taken a step forward and decided to power 100% of its operations with renewable energy.

The company will purchase over 5 million kWh of renewable energy credits annually, equal to 100% of its electricity use. This shift will avoid over 7 million pounds of carbon dioxide pollution each year, which is equivalent to taking 618 cars off the road or planting over 966 acres of trees.

“Cycling is already the most environmental friendly form of transportation and now with our purchase of 100% renewable power it just got even better,” said Garry Snook, CEO of Performance Bicycle. “By embracing renewable energy as a clean and renewable source for 100% of our electricity use, Performance Bicycle is reinforcing our commitment to reduce the environmental footprint of our business.”

To further the impact of their commitment, Performance Bicycle is offering gift cards to customers who choose wind power for their homes. Among other initiatives, the company has an extensive cardboard recycling program in its warehouse and has also formed an employee “Green” team to investigate other environmentally friendly steps. This team recently announced that as of December, 2006 all of the company’s catalogs and flyers will be printed with recycled content paper.