Performance Bicycle, the leading cycling chain in the U.S., said The League of American Bicyclists has recognized its corporate headquarters as a Gold Level Bicycle Friendly Business, placing Performance Bicycle at the forefront of making American workplaces more competitive, sustainable and attractive to the best and brightest associates.
“We are thrilled to become a Gold Level Bicycle Friendly Business. We know we can improve lives through cycling, and we are dedicated to doing so for our associates, our customers and the communities we serve. We are actively reaching out to bring the benefits of cycling to businesses and organizations and would love to see more businesses become Bicycle Friendly,” said Performance Bicycle Chief Executive Officer David Pruitt.
The Gold Level status requires that a business excel at meeting the four E’s from The League of American Bicyclists: Encouragement, Engineering, Education and Evaluation.
·      Encouragement: There are incentives for employees to bicycle to work, including a guaranteed ride home program, organized social rides and encouragement to participate in Bike Month activities like the National Bike Challenge.
·      Engineering: Business has ample, safe, secure, and well-designed bike parking for employees and customers. Shared bikes, repair services and shower facilities are available. Business is advocating for improved local riding conditions for bicyclists. .
·      Education: Bike-route-mapping assistance is available for employees; bike safety classes are available on a recurring basis. Business actively promotes safe bicycling to employees and customers.
·      Evaluation: Business conducts an annual survey to learn about commuting habits and barriers, sets ambitious goals to increase ridership and displays innovative methods in promoting bicycling.
Performance Bicycle moved up in the rankings for 2015 from Silver to Gold thanks to extensive efforts across the four E’s facilitated by a cross-functional team of associates.  The full list of Bicycle Friendly Businesses is available at

Performance Bicycle is the No. 1 specialty bicycle retailer in the U.S. and is a wholly owned subsidiary of Performance Inc. Performance has more than 100 stores nationwide, and, catering to both the avid cycling enthusiast and the recreational rider. Performance Inc. is majority owned by North Castle Partners of Greenwich, CO.