Fashion skiwear and active lifestyle brand Perfect Moment, Ltd. has partnered with Quiet Platforms, a wholly-owned subsidiary of American Eagle Outfitters, Inc., to establish distribution and order fulfillment centers in key markets across the U.S.
The company said in a release that “Quiet Platforms streamlines supply chains for high-growth brands through its nationwide network of strategically located fulfillment centers and last-mile delivery solutions—all orchestrated by cutting-edge data science and AI.”
Perfect Moment fulfills its U.S. e-commerce customer orders from the UK, which results in costly import duties. The new U.S. distribution centers will reportedly allow the company to pay duties based on transfer prices rather than higher retail prices and lower its shipping costs.
In addition to helping lower order fulfillment costs, Quiet Platforms’ AI-powered localized delivery system will improve the customer shopping experience with enhanced shipping and returns processing.
Perfect Moment said it expects to build upon its already rapidly expanding U.S. customer base, with its U.S. sales reaching nearly $10 million, or more than 40 percent of total net revenues, in its last fiscal year.
“Partnering with a cutting-edge supply chain management leader like Quiet Platforms accelerates our ambitious plans for the U.S. market and growing our multichannel business,” noted Perfect Moment CEO Mark Buckley. “We expect the lower duty and shipping costs to greatly improve our eCommerce margin in the second half of the fiscal year. Moreover, we see the streamlining of our online customer’s journey to stimulate greater engagement and sales.”
