Perfect Moment Ltd. is reporting that it expected to deliver a 2.6 percent increase in revenue to $5.0 million in the fiscal fourth quarter ended March 31. For the full year, revenue is expected to decline 12 percent to $21.4 million. Excluding the Hugo Boss collaboration, which ended in fiscal 2024, revenue rose an estimated 1 percent year-over-year.

Revenue was reported as lower, in part, due to one of the company’s largest wholesale customers, Matches Fashion, filing for bankruptcy. Alongside increased investment in leadership, infrastructure, and brand positioning, this negatively impacted operating results. As a result, the UK-based luxury skiwear and lifestyle brand anticipates reporting a net oss of approximately $16.0 million for fiscal 2025.

“This past year has been one of consolidation and transformation,” stated Perfect Moment Chairman Max Gottschalk. “We’ve taken decisive steps to meaningfully upgrade our management team, address inefficiencies and instill a culture of operational discipline. I’m extremely excited about the trajectory we are now on—and this is just the beginning.”

Under the new senior leadership, which includes key hires from Canada Goose, LVMH and Timberland, the company stated that it is executing a renewed strategy focused on profitability and building long-term brand equity.

Although still in the early stages, the company stated that these efforts have already begun to yield results.

  • Perfect Moment secured over $12.7 million in wholesale pre-orders for the AW25 season, representing a 30 percent increase from the prior year and the highest in the company’s history, excluding collaborations.
  • The company has signed five new regional sales agencies and opened 50 new accounts globally since September.
  • Major efficiency programs were implemented, including the launch of U.S. and European distribution hubs, as well as improved logistics, resulting in reduced duties and costs.
  • Improved full-price sell-through and reduced reliance on promotions, demonstrating increasing pricing power and strong consumer demand.

“Since I joined Perfect Moment in February, we’ve made rapid progress in laying the foundation for long-term, profitable growth,” noted company CFO and COO Chath Weerasinghe. “Our ability to increase orders, improve margins, and grow our global presence despite the macroeconomic headwinds is a testament to the strength of our brand and the capabilities of our new leadership team.”

Looking ahead, the company plans to further expand beyond ski into year-round luxury outerwear and accessories, addressing a $30 billion-plus global market that is growing at a 6.7 percent CAGR.

“Our strategy is clear: to expand from slope to après, blending technical performance with fashion-led design across seasons,” said Jane Gottschalk, president and chief creative officer. “We have built a community, not just a customer base, and we are ready to take our brand to the next level.”

Image courtesy Perfect Moment, Ltd.