PeopleForBikes announced the addition of Ravi Rajcoomar as its vice president of the organization’s business network. Rajcoomar will serve on the trade association’s senior leadership team and guide the organization in creating an environment where cycling and the bike business grow.

“We have big plans to better serve the bike industry. Through additional continuing education opportunities, a robust research and statistics program, a proactive trade agenda, electric bicycle purchase incentives and creating a more diverse, welcoming and inclusive bike industry, Ravi will lead us to continuously improve,” said PeopleForBikes CEO Jenn Dice. “Ravi has an extensive network in and outside of the bike industry and can help us learn from other sectors. During a time with so much momentum for bicycling, Ravi will position us for even more growth.”

Rajcoomar held senior positions in the bike industry and led programs at Specialized, Cannondale, Zipp/SRAM, Garneau, Clif Bar, and BMC before his hire at PeopleForBikes. He brings a wealth of events and team experience including work at the Summer and Winter Olympics, the X Games, UCI National Championships, and history of local and regional community building. Outside the bike industry, his experience includes brand and agency work with Red Bull, ESPN, NBC, Polaris, Seagate, and Ford. His association background includes the National Association of Sports Commissions and board positions with the Bicycle Touring Network and the Sunshine Sports Council.

“I am delighted to join the PeopleForBikes family and lead a best-in-class team committed to getting more people on bikes more often,” said Rajcoomar. “I truly believe the best days of our bike industry and rider participation are ahead of us and will ask my friends and colleagues to answer the call to assist us in making biking better for everyone.”

Rajcoomar will also oversee the organization’s government relations and policy teams working with the cycling industry to expand and improve PeopleForBikes’ business intelligence through data insights and analytics. Rajcoomar’s position will directly support the Bicycle Product Suppliers Association Trade Association Committee (BPSA TAC) and oversee the management of BPSA TAC subcommittees.

Photo courtesy PeopleForBikes