Pentland Brands, the owner of outdoor and lifestyle brands, including Speedo, Berghaus, Ellesse, Canterbury of New Zealand, Mitre, and Endura, hired Paisley Wright as its new creative director.
In August, Wright joined the company. She will lead plans to transform the Pentland Creative Agency (PCA) into a digital-first in-house content agency.
Wright built her career at BBH London, where she spent 17 years creating work for global brands, including Levi’s, Matalan, Absolut, Costa Coffee, and The Guardian. She recently worked at the creative agency Portas as deputy managing director.
Penny Herriman, chief marketing officer, Pentland Brands, said, “Paisley is passionate about product and brand storytelling and understands retail and how to elevate the omnichannel consumer experience. She’s a terrific addition to our leadership team, and I’m confident she will inspire and lead the creation of highly engaging work that gets our brands talked about for all the right reasons.”
Wright will be tasked with driving how the brands communicate and engage with consumers, including digital-first engagement through its marketing platform.
