Pentland has appointed Gianni Georgiades as CEO of Lacoste Footwear JV, effective May 8.
Georgiades joins the company from Coach, where he was vice president of wholesale partnerships in Europe. He has also previously served as managing director, EMEA, for Deckers; sales & operating director for Harrods and in international sales for the DSquared2, Maison Martin Margiela and Ungaro brands.
“Gianni has extensive experience in product strategy and business development across various industry sectors and channels,” said Richard Newcombe, president of Pentland’s Footwear Division. “He has an inclusive approach and will be focused on realizing the huge potential for Lacoste in the footwear category, whilst building a great team environment.”
“I’m both delighted and privileged to have the opportunity to head up the newly-formed JV between Pentland and Lacoste, in what is a transformative chapter in the proud history of one of the world’s leading heritage brands, and I’m looking forward to the exciting journey ahead,” Georgiades said.
Pentland and The Lacoste Group in January announced a 50/50 joint venture based at the Pentland HQ in North London. The JV manages the design, production and manufacturing of Lacoste’s footwear globally. Pentland continues to manage U.K. distribution, while Lacoste handles distribution in its main territories.
