Peloton, the in-home cycling and running studio specialist, announced a $550 million Series F financing round, capital that will enable the company to continue to innovate aggressively and to expand into more international markets.
The funding brings the total amount raised, according to CrunchBase, to $994.7 million. According to the announcement, this round puts Peloton’s valuation at $4 billion.
The round is led by TCV, one of the world’s largest technology growth equity firms. Nearly all of Peloton’s existing institutional investors, including Tiger Global, True Ventures, Wellington Management, Fidelity (FMRCo), NBCUniversal, Kleiner Perkins and Balyasny, participated in this round, joined by new investors, including Felix Capital, Winslow Capital and other mutual fund partners.
Jay Hoag, founding general partner of TCV, who also serves on the board of Netflix, Electronic Arts, Zillow and other prominent technology companies, will join the Peloton board of directors. He joins TCV Venture Partner Erik Blachford, who has been on Peloton’s board since 2015.
“We are truly honored to partner with TCV and with Jay Hoag personally,” said John Foley, founder and CEO of Peloton. “TCV’s reputation, experience and involvement in businesses like Netflix, Spotify and Facebook will be invaluable as we build Peloton into one of the most unique and influential global consumer product and media companies of our day.”
“We look for companies that offer their consumers a great value proposition, have engaged and delighted customers and are led by visionary CEOs who have built a world-class management team,” said TCV’s Founding General Partner Jay Hoag. “We found all of these characteristics in Peloton and look forward to working with John and the entire team on their journey to revolutionize the home fitness category.”
The $550M Series F round brings the total equity raised by Peloton to nearly $1 billion since its inception, and positions Peloton to take full advantage of the growing global trend of instructor-led fitness classes moving into the home.
Since its last round of funding, Peloton has seen rapid growth across several key areas and is preparing to launch several new initiatives, including the following:
- Global Expansion: This fall, the Peloton Bike will launch in the U.K. and Canada, marking the brand’s first new markets outside the U.S.
- Retail Presence: Peloton plans to open at least 20 new retail showrooms in the U.S., U.K. and Canada by early 2019, bringing its total number of locations to more than 60 worldwide.
- Peloton Tread: The company will launch its highly-anticipated second product, the Peloton Tread, this fall. Hundreds of running, walking, bootcamp and strength classes have already been produced in Peloton’s Tread Studio, which opened in New York’s West Village in May 2018.
- Peloton Digital: Peloton recently introduced a new digital membership that offers over 10,000 live and on-demand, instructor-led classes across several fitness categories such as cycling, running, walking, bootcamp, strength, stretching and yoga, for under $20/month.
- Real Estate Footprint: Peloton announced plans to open a 25,000+-square-foot campus in Plano, TX, which will serve as its member support hub, and Peloton Studios, a 35,000+ square foot, state-of-the-art flagship studio complex at Brookfield’s Manhattan West development in New York City. This new fitness facility will house Peloton’s broadcast and production operations and multiple studios from which thousands of group fitness classes will be hosted and live streamed for the Peloton Bike, Peloton Tread and Peloton Digital.
J.P. Morgan served as the sole placement agent to Peloton on the transaction.
The financing will be used for general corporate purposes, including providing liquidity to certain existing shareholders, and is scheduled to close in the third calendar quarter, subject to customary closing conditions and regulatory approvals.
Photo courtesy Peloton