Peloton launched its secondary marketplace, Repowered, where customers can list their “pre-loved Peloton pieces,” according to the company’s website. Peloton also noted that it will soon roll out an option for customers to purchase listed items directly from the site.
Sellers will earn 70 percent of the sale price, with the remaining 30 percent shared between Peloton and the platform provider, Archive. Sellers will also get a discount toward new equipment, while buyers will see the activation fee for a used Peloton product drop from $95 to $45, the company said.
Peloton reported that buying through Repowered offers additional benefits, including a summary of the product’s history, a protection policy, a lower activation fee for used equipment, and delivery service options.
Currently, Repowered is only available to prospective resellers in Boston, New York City and Washington D.C. A spokesperson for Peloton told the Wall Street Journal that the company is looking to roll the platform out nationwide in the coming months.
The resale market for used bikes and treadmills is booming. Peloton states on its website that it does not endorse any particular selling platform for its bikes but acknowledges that Peloton customers use Craigslist and Facebook Marketplace. The startup Trade My Stuff specializes in reselling used Peloton bikes, including providing set-up support.
