Peloton Interactive, Inc. appointed Megan Imbres as chief marketing officer. The company has also created a chief technology officer role with a focus on AI, promoting Francis Shanahan, its SVP of Connected Fitness Software, to the position.
Imbres, who will join the company on July 7, will oversee global brand and product marketing, growth marketing, creative, consumer insights, and member engagement. She brings more than 20 years of experience with direct-to-consumer brands, including expertise in data-driven performance marketing, brand development and creative strategy for technology and entertainment companies. She will report to CEO Peter Stern.
Imbres most recently served as managing director of Apple Marcom LA, the marketing communications group responsible for Apple’s services businesses, overseeing creative campaigns, including the Apple Music Super Bowl Halftime Show and Apple TV’s partnership with Major League Soccer. Before joining Apple, she played a key role in Netflix’s growth, first helping to build the brand and the streaming category and later establishing the Netflix Originals brand.
Other previous positions include global head of brand marketing for Amazon Ads and head of brand and content marketing for the mobile streaming startup Quibi, where she worked closely with founders Jeffrey Katzenberg and Meg Whitman.
“Megan’s experience in growing direct-to-consumer subscription businesses, her creative instincts, and her track record of delivering culturally resonant campaigns will propel us on our path towards growth,” said Stern. “I look forward to working alongside her and our fantastic marketing organization as we deepen our connection with our millions of existing Members and meet millions of new ones.”
Shanahan, as chief technology officer, reports to Chief Product Officer Nick Caldwell. In this position, he leads Peloton’s engineering and technical teams, spearheads the team’s customer-facing AI innovation strategy, guides product architecture, and ensures its systems are scalable and high-performing, helping the company deliver on its strategic objective of improving Member outcomes.
Images courtesy Peloton Interactive, Inc.
