Pedros USA and the Trek Bicycle Corporation expanded their partnership to include the greater European continent. Pedros products will continue to be available through its existing distributor network that will now include the addition of Treks European distribution centers in key geographic areas.
Pedros and Trek have been working and growing together for 3 years, yet until recently, the strong OEM and aftermarket partnership between Pedros and Trek has been limited to North America, Australia, and the United Kingdom.
“As we have seen with other continents this expanded partnership will give us the opportunity to continue to build market share and reach dealers who might not have previously had the opportunity to purchase Pedros. The addition of Trek as a distributor throughout Europe promises to be an important part of our overall growth strategy.” Commented Tripp Wyckoff, Pedros General Manager.
Effective October 2003, Trek will be distributing Pedros branded lubes, bike care products, tools, bags, pumps, and other accessories. These goods will be stocked in all of Treks European warehouses.
Pat Sullivan, Treks General Manager of Aftermarket, remarked that, “Treks Parts and Accessories business has grown throughout Europe by focusing on our own brands. We have seen growth with Pedros over the past few years in North America, and we see Pedros as a fitting aftermarket compliment to our successful European Parts & Accessories business.”