Pedro’s USA and the Trek Bicycle Corporation expanded their partnership to include the greater European continent. Pedro’s products will continue to be available through its existing distributor network that will now include the addition of Trek’s European distribution centers in key geographic areas.

Pedro’s and Trek have been working and growing together for 3 years, yet until recently, the strong OEM and aftermarket partnership between Pedro’s and Trek has been limited to North America, Australia, and the United Kingdom.

“As we have seen with other continents this expanded partnership will give us the opportunity to continue to build market share and reach dealers who might not have previously had the opportunity to purchase Pedro’s. The addition of Trek as a distributor throughout Europe promises to be an important part of our overall growth strategy.” Commented Tripp Wyckoff, Pedro’s General Manager.

Effective October 2003, Trek will be distributing Pedro’s branded lubes, bike care products, tools, bags, pumps, and other accessories. These goods will be stocked in all of Trek’s European warehouses.

Pat Sullivan, Trek’s General Manager of Aftermarket, remarked that, “Trek’s Parts and Accessories business has grown throughout Europe by focusing on our own brands. We have seen growth with Pedro’s over the past few years in North America, and we see Pedro’s as a fitting aftermarket compliment to our successful European Parts & Accessories business.”