Pearl Izumi, the manufacturer of performance cycling apparel and accessories, has appointed Gwen van Lingen-OLY as vice president of Brand, effective immediately.
Van Lingen-OLY brings over 15 years of experience in brand and marketing leadership, having “successfully led integrated campaigns and product launches for global lifestyle and sports brands,” said the company in a media release.
She joins the company from Norco Bikes, where she was most recently head of the brand. She has also worked in South Africa for Oakley, South Africa and the Middle East with Oakley parent Luxottica and in the U.S. with Oakley for nearly nine years in key senior marketing roles.
“I’m thrilled to join the Pearl Izumi team and contribute to the next chapter of this iconic brand,” said van Lingen. “Pearl Izumi has an incredible legacy of innovation and quality, and I look forward to collaborating with the talented team to create memorable experiences for athletes and outdoor adventurers across the world.”
As VP of Brand, van Lingen will lead the brand’s strategic direction, oversee marketing initiatives, creative campaigns, and consumer engagement. She will also work closely with cross-functional teams to further enhance the company’s position in performance and sustainability.
“We are so excited to welcome Gwen to Pearl Izumi,” said Daran Godfrey, GM and vice president of Pearl Izumi. “Her strategic vision, creative acumen and passion for building authentic connections with customers make her the perfect fit for this role. Gwen will be integral in driving Pearl Izumi’s continued growth as we expand our impact in the global market.”
Van Lingen-OLY joins the company from Norco Bikes, where she was most recently head of the brand.
Van Lingen-OLY has developed an international resume. She has worked in South Africa for Oakley, South Africa and the Middle East with Oakley parent Luxottica and in the U.S. with Oakley for nearly nine years in key senior marketing roles.
Images courtesy Pearl Izumi, LinkedIn
