Payless ShoeSource announced the launch of Champion Fitness, a line of toning shoes for women ranging in price from $25 to $40.
“Our Champion Fitness shoes feature the latest technology at an affordable price to democratize this new idea in the athletic shoe arena, giving greater access so more people can enjoy the benefits of these innovative shoes,” said LuAnn Via, CEO of Payless. “Champion Fitness shoes help make fitness walks and other walking activities more beneficial to the health and wellness of the overall body. We are thrilled to celebrate this new idea in footwear and to deliver leading technology at a great price to our shoppers.”
The Champion Stride features the Cradle Toning bottom, a patent-pending technology with two curved pods that create slight instability — both laterally and back-to-front — while walking to encourage muscle toning benefits. This shoe also includes special Air Traverse cushioning that transfers air between the heel and forefoot on impact for added comfort and support while walking.
The shoe also has a Dual Density EVA midsole with exceptional cushioning and shock absorption benefits and features a tight-hold midfoot overlay design for maximum stability and to enhance a good fit.
Payless said it expects to expand the Champion Fitness line with future styles for women and men by the end of the year. The Champion brand is licensed to Payless from HBI Branded Apparel Enterprises LLC.
