Patgonia announced the opening of its first UK flagship store in Covent Garden.

The 2,500 square foot store will be a partner store in collaboration with Outside, who also opened Patagonia's Hathersage store in the Peak District. The Covent Garden space was selected in keeping with the company's retail brief, to use historic sites and to preserve the integrity of the building. Patagonia and Outside intend to work collaboratively with the architects to ensure sensitivity when working with the historical aspects of this unique space, which they hope will in turn be enhanced by the bespoke fixtures and fittings which are to be sourced.

Patagonia's sales for last fiscal year end of April 2010 were $333 million.