Patagonia does not anticipate opening any locations for in-store shopping until June, at the earliest, and it’s prepared to wait until the fall, or even early winter, according to a report in the New York Times.
“We’re going to be cautious about the way we open up — we’re not going to necessarily follow what the state decrees are,” Rose Marcario, CEO. said in an interview. “There are some areas that aren’t as hard hit, but I don’t think you can assume those places won’t see a surge in cases if people stop social-distancing.”
She believes “the shape of retail will change.” People will be more reliant on e-commerce and “the return to walk-in retail will be slow.”
Patagonia’s sales have dropped 50 percent in North America, according to the report.
Photo courtesy Patagonia
