Patagonia, Inc., has named Jess Clayton as Product PR Marketer. Drawing upon her five-year tenure at Patagonia, Clayton will serve as the media’s contact for all issues related to Patagonia’s product line.

Clayton brings to this role an intricate knowledge as Patagonia as a brand, as well as a passion for product from a user’s perspective. She surfs, skis, climbs, runs, bikes and is a championship sailor – providing her with the ability to speak about Patagonia’s product from a first-hander’s viewpoint. Hailing from a family with deep roots in the textile industry, Clayton has an intricate knowledge of fabrics, garment construction and environmentally-friendly textiles that the media will appreciate.

“We’re really excited to have Jess as an integral part of our PR team,” said Rob BonDurant, Patagonia’s VP of marketing and communications, “Not only is the media going to love working with Jess because of her great personality, they’re going to quickly learn that Jess is someone who can speak about design and color trends, fabrics, new technologies and really provide journalists with a unique insight into Patagonia’s entire product offering.”