Outdoor USA Magazine, the outdoor industry's paper trade periodical, presented The 2010 Social Media Awards, recognizing the outdoor brands that have harnessed the power of social networking. This year's winners are: Facebook's Most Liked: Life is good – (752,661 “Likes”); Twitter's Most Followed: The North Face – (23,264 Followers); and YouTubeâ's Most Viewed: Patagonia – (3,154,204 Views).

“Having introduced free social media brand rankings for the outdoor industry at odrmag.com, and given the role that social media plays in today's marketing mix, it was natural for us to recognize those brands that finished 2010 on top,” said Raimondo Forlin, publisher of Outdoor USA Magazine.

Employing metrics provided through Fansometer, Outdoor USA began tracking and reporting social media brand rankings for the outdoor industry in late 2009. At the stroke of midnight on December 31, 2010, Life is good, The North Face and Patagonia dominated the charts, establishing themselves as the foremost influencers among those brands actively engaging fans through social media platforms.

Facebook's Top 10

1) Life is good – 752,661

2) The North Face – 698,817

3) Timberland – 309,649

4) Jansport – 251,562

5) Crocs – 217,241

6) K-Swiss – 146,469

7) Costa Sunglasses – 115,689

8) Vibram Fivefingers-107,098

9) Columbia – 99,754

10) Bergans of Norway – 84,74


Twitter's Top 10

1) The North Face – 23,264

2) Patagonia – 19,608

3) Life is good – 18,728

4) Vibram Fivefingers – 10,444

5) Crocs – 10,149

6) Brooks Running – 7,767

7) Black Diamond – 6,878

8) Mountain Hardwear – 6,784

9) Timbuk2 Design – 5,926

10) K-Swiss – 5,778


YouTube's Top 10

1) Patagonia – 3,154,204

2) K-Swiss – 1,582,028

3) Petzl – 734,344

4) Marmot – 627,479

5) Vibram Fivefingers-527,763

6) Columbia – 471,134

7) Osprey Packs – 356,686

8) The North Face – 309,499

9) Crocs – 249,237

10) Teva – 241,341

The Top 20 lists, as well as current rankings, can be found online at odrmag.com or in copies of Outdoor USA Magazine.